top of page

AURORA
CHEN LI

Hello, I'm a product designer who brings end-to-end product acumen, from vision and strategy to discovery and delivery.
my work

Work.

henry.ai.png

AI design agent - Generate personalized & on-brand slides

Slim.ai2 - cropped.png

Slim Agent - Ship secure apps in a second

  • led the end-to-end design process for the core feature of Slim.ai, from 0 to 1.

  • Empowered engineers with 100% automated processes for more secure app deployments and drove a 550% increase in user adoption.

  • ​An 800% increase in task completion efficiency and a 350% reduction in error rates.

cher-cropped.png

Co-investing & co-living at ease

  • Redefined product vision on home co-ownership, group investment, and group alignment 

  • Developed a holistic design strategy that improved the home co-owning experience end to end

  • Secured investors' interest, achieved 100% conversation, and increased click through rate by 125%

cute plush.png

Bridge inner kids with multimedia experiences 

  • Led the project from ambiguity to certainty, from 0 to 1

  • Crafted an immersive, emotionally resonating shopping experience

  • Result in a complete inventory sell-out within 2 days.

Build a new relationship with food

  • ​Discovered a potential product opportunity to set us apart from competitors

  • Re-defined the users' problem when they try to achieve their fitness goals

  • Emotional design to give users instant, visually appealing feedback through data visualization

ig.png

Free your brain from arduous search 

  • Introduce a new feature on Instagram

  • Leverage Instagram design systems 

enact.png

Expand energy product opportunities

  • Re-defined the product opportunities for an energy-managing app

  • Set visions for the smooth transition between various stages through the user journey

bottom of page