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DRIVEN

BY

PASSION

CHEN

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LI

Distills complex problems into simple solutions, and crafts engaging experience that tells a compelling story.
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my work

Featured 

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Work

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Ship secure apps in a second

  • led the end-to-end design process for the core feature of Slim.ai, from 0 to 1.

  • Landed the innovative technology for an intuitive experience.

Reinvent home co-owning experience

  • Navigated ambiguous business goals into actionable design ideas

  • Came up with the growth framework to drive design direction

  • Increased conversion by 500%, user satisfaction by 125%

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Bridge inner kids with multimedia experiences 

  • Led the project from ambiguity to certainty, from 0 to 1

  • Created UX Strategy for the entire product, and studied users' intents and shopping journeys to drive the design directions.

  • Created emotional connection with users through storytelling and visual design

Build a new relationship with food

  • ​Discovered a potential product opportunity to set us apart from competitors

  • Re-defined the users' problem when they try to achieve their fitness goals

  • Emotional design to give users instant, visually appealing feedback through data visualization

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Engage people to reward more coffee

  • Simplified the complex information to the engaging visualization

  • Gamification to motivate users to earn stars

  • Creativity to brainstorm a lot of solutions

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Free your brain from arduous search 

  • Introduce a new feature on Instagram

  • Leverage Instagram design systems 

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Expand energy product opportunities

  • Re-defined the product opportunities for an energy-managing app

  • Set visions for the smooth transition between various stages through the user journey

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Go through the darkness together

A FUN FACT ABOUT

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ME

I LOVE ICE CREAM

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